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TS-6-Tourism Marketing-ENG-NEERAJ

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TS-6-Tourism Marketing-ENG-NEERAJ

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TOURISM MARKETING UNDERSTANDING TOURISM MARKET ● Introduction to Tourism Marketing: Approaches, Relevance and Role ● Market Segmentation ● Tourism Markets: International and Domestic MARKET ANALYSIS ● Marketing Research ● Competitive Analysis and Strategies ● Forecasting for Tourism and its Products ● Role of Technology in Tourism Marketing DEVELOPMENTAL ROLE OF MARKETING ● Role of Public Organisations ● Role of Local Bodies ● Role of NGOs ● Socially Responsible Marketing ● Social Marketing MARKETING MIX ● Product Designing ● Pricing Strategies ● Promotion Strategies ● Distribution Strategies ● The Fifth P: People, Process and Physical Evidence MARKETING MIX: SPECIFIC SITUATIONS ● Familiarisation ● Seasonal Marketing ● Trade Fairs and Festivals DESTINATION MARKETING ● Regions, Cities, Leisure Spots ● Events, Activities, Individuals ● Shopping, Education and Culture ● Marketing Local Foods ACCOMMODATION MARKETING ● Star Category Hotels ● Alternative Accommodation ● Supplementary Accommodation ● Linkages in the Trade TRANSPORT AND TRAVEL SERVICES MARKETING ● Airlines Marketing ● Tourist Transport Marketing ● Travel Agency Marketing ● Tour Operators Marketing
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