Welcome LD Books!

M.S. - 68-Management of Marketing Communication & Advertising-ENG-NEERAJ

More Views

M.S. - 68-Management of Marketing Communication & Advertising-ENG-NEERAJ

Regular Price: ₹160.00

Special Price ₹112.00

Availability: In stock


Medium
Medium English
Description

Details

MANAGEMENT OF ADVERTISING, MARKETING AND COMMUNICATION MARKETING COMMUNICATION AND ADVERTISING–BASIC CONCEPTS MARKETING COMMUNICATION PROCESS COMMUNICATION: KEY BEHAVIOURAL CONCEPTS INDIAN MEDIA SCENE ADVERTISING: CAMPAIGN PLANNING AND EXECUTION PLANNING COMMUNICATION STRATEGY ADVERTISING CAMPAIGN PLANNING: STRATEGIC CONSIDERATION, CREATIVE CONSIDERATION ADVERTISING CREATIVITY: CAMPAIGN PLANNING AND EXECUTION ADVERTISING RESEARCH: ROLE AND TRENDS MEASURING ADVERTISING EFFECTIVENESS: DEFINITIONS AND TECHNIQUES MEDIA PLANNING CONCEPTS MEDIA CONCEPTS, CHARACTERISTICS AND ISSUES IN MEDIA PLANNING MEDIA SELECTION, PLANNING AND SCHEDULING INTERNET AS AN EMERGING ADVERTISING MEDIUM MARKETING COMMUNICATION FORM MANAGING SALES PROMOTION DIRECT MARKETING PUBLICITY AND PUBLIC RELATIONS SOCIAL MARKETING COMMUNICATION STRATEGIES FOR ADVERTISING AGENCIES FUNCTIONS AND STRUCTURE OF AD AGENCY MANAGING CLIENT-AGENCY RELATIONSHIPS STRATEGIES FOR ACCOUNT MANAGEMENT LEGAL AND ETHICAL ISSUES IN ADVERTISING CASE STUDIES CASE–1: PURIPEN: SELECTING THE COMMUNICATION MIX CASE–2: RAY-BAN SUNGLASSES: SELECTING THE TARGET AUDIENCE AND THE COMMUNICATION OBJECTIVES CASE–3: COLOUR TELEVISION: THE BUYER’S BEHAVIOUR CASE–4: PROJECT CLEAR (A): THE ADVERTISING BRIEF CASE–5: PROJECT CLEAR (B): FORMULATION OF ADVERTISING STRATEGY CASE–6: PROJECT CLEAR (C): FORMULATING CREATIVE AND MEDIA STRATEGY CASE–7: NISHAN JAMS: MESSAGE STRATEGY AND EXECUTION
Additional Information

Additional Information

Disable COD_Option N/A
Reviews

Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.