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M.S. - 66-Marketing Research-ENG-NEERAJ

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M.S. - 66-Marketing Research-ENG-NEERAJ

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MARKETING RESEARCH MARKETING RESEARCH: MEANING AND IMPORTANCE ORGANISATION OF MARKET RESEARCH IN INDIA RESEARCH DESIGN DATA COLLECTION SAMPLING QUESTIONNAIRE DESIGN AND DEVELOPMENT ATTITUDE MEASUREMENT AND SCALING QUALITATIVE RESEARCH DATA PROCESSING–CODING, TABULATION AND DATA PRESENTATION DESCRIPTION AND INFERECNE FORM THE DATA ANALYSIS OF ASSOCIATIONA REGRESSION ANALYSIS, DISCRIMINANT ANALYSIS AND FACTOR ANALYSIS CONJOINT ANALYSIS CLUSTER ANALYSIS AND MULTI-DIMENSIONAL SCALING APPLICATION OF MARKETING RESEARCH IN INDIA-SOME CASE STUDIES
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