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M.S. - 63-Production & Operations Management-ENG-NEERAJ

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M.S. - 63-Production & Operations Management-ENG-NEERAJ

Regular Price: ₹160.00

Special Price ₹112.00

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Medium English
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PRODUCT MANAGEMENT PRODUCT MANAGEMENT-INTRODUCTION PRODUCT MANAGEMENT: BASIC CONCEPTS THE PRODUCT MANAGEMENT PROCESS THE PRODUCT PLANNING SYSTEM MANAGING PRODUCTS PRODUCT LINE DECISIONS PRODUCT LIFE CYCLE PRODUCT PORTFOLIO PRODUCT PRICING BRANDING & PACKAGING DECISIONS BRANDING DECISIONS PRODUCT POSITIONING BRAND EQUITY PACKAGING DECISIONS NEW PRODUCT DEVELOPMENT ORGANISING FOR NEW PRODUCT DEVELOPMENT GENERATION, SCREENING AND DEVELOPMENT OF NEW PRODUCT IDEAS ECONOMIC ANALYSIS: EVALUATION OF NEW PRODUCT IDEAS/CONCEPTS IMPLEMENTING NEW PRODUCT DECISIONS CONCEPT DEVELOPMENT AND TESTING PHYSICAL DEVELOPMENT OF THE PRODUCT PRETEST MARKETING AND TEST MARKETING PRODUCT LAUNCH
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