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M.S. - 6-Marketing for Managers-ENG-NEERAJ

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M.S. - 6-Marketing for Managers-ENG-NEERAJ

Regular Price: ₹160.00

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MARKETING FOR MANAGERS INTRODUCTION TO MARKETING MARKETING IN A DEVELOPING ECONOMY MARKETING OF SERVICES PLANNING MARKETING MIX MARKET SEGMENTATION MARKETING ORGANISATION MARKETING RESEARCH AND ITS APPLICATIONS DETERMINANTS OF CONSUMER BEHAVIOUR MODELS OF CONSUMER BEHAVIOUR INDIAN CONSUMER ENVIRONMENT PRODUCT DECISIONS AND STARTEGIES PRODUCT LIFE-CYCLE AND NEW PRODUCT DEVELOPMENT BRANDING AND PACKAGING DECISIONS PRICING PLICIES AND PRACTICES MARKETING COMMUNICATIONS ADVERTISING AND PUBLICITY PERSONAL SELLING AND SALES PROMOTION SALES FORECASTING DISTRIBUTION STRATEGY MANAGING SALES PERSONNEL MARKETING AND PUBLIC POLICY
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