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AMK1 Marketing (IGNOU Help book for AMK-1 in English Medium)

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AMK1 Marketing (IGNOU Help book for AMK-1 in English Medium)

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Book                            :        AMK-1 Marketing


Author                          :        Dr. Arun Sharma


ISBN                             :        978-93-81690-40-6


Binding                         :        Paperback


Publisher                      :        Gullybaba Publishing House Pvt. Ltd.


Number of Pages         :        226


Language                     :        English


Edition                          :        2018

Description

Details

AMK-1 Marketing

CONTENTS COVERED

Block- 1 Basic Concepts of Marketing

Unit-1 Nature and Scope of Marketing
Unit-2 Marketing Environment
Unit-3 Markets and Market Segmentation
Unit-4 Consumer Behaviour

Block- 2 Product

Unit-5 Product Concepts and Classification
Unit-6 New Product Development and product Life Cycle
Unit-7 Branding and Packaging

Block- 3 Pricing

Unit-8 Objectives and Methods
Unit-9 Discounts and Allowances
Unit-10 Regulation of Prices

Block- 4 Distribution

Unit-11 Channels of Distribution I
Unit-12 Channels of Distribution II
Unit-13 Physical Distribution

Block- 5 Promotion

Unit-14 Promotion Mix
Unit-15 Personal Selling and Sales Promotion
Unit-16 Advertising and Publicity

QUESTION PAPERS

1. Solution Paper - June 2007
2. Solution Paper - Dec 2007
3. Solution Paper - June 2008
4. Solution Paper - Dec 2008
5. Solution Paper - June 2009
6. Solution Paper - Dec 2009 
7. Question Paper - June 2010
8. Question Paper - Dec 2010 
9. Question Paper - June 2011
10. Question Paper - Dec 2011
11. Solution Paper - June 2012 
12. Solution Paper - Dec 2012 
13. Solution Paper - June 2013 
14. Solution Paper - Dec 2013
15. Question Paper - June 2014
16. Question Paper - Dec 2014
17. Question Paper - June 2015
18. Question Paper - Dec 2015
19. Solution Paper - June 2016
20. Question Paper - Dec 2016
21. Question Paper - June 2017
22. Solution Paper - Dec 2017
23. Solution Paper - June 2018

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